Get discovered in the App Store and Google Play. We tune your title, screenshots, and keywords to turn searchers into downloads.
App Store Optimization services for app teams worldwide.
Illustrative example
ASO is the practice of optimizing app visibility and conversion within the App Store and Google Play. In other words, it's how you grow installs from search instead of paying for every download.
App stores increasingly use AI to recommend apps. Clear, accurate listing data and a solid review profile help those systems put your app in front of the right people.
They fail because the right users can't find them. ASO turns your app listing into a compounding acquisition channel. Every keyword fix, every new review, every visual improvement builds on the last.
Metadata relevance and profile reputation define your app's acquisition efficiency. The following data highlights the urgency of optimization in today's competitive landscape.
01
65%
of App Store downloads start with a search
Search is the primary discovery channel.
Apple (ads.apple.com)
02
77%
of users read at least one review before downloading a free app
Reviews and ratings drive conversion.
Apptentive Consumer Survey
03
Top 3
results capture about half of all search downloads
Ranking position compounds visibility.
industry ASO benchmarks
Here's how we make ASO compound for your app.
Everything your app needs to get discovered and convert, fully integrated.
Whether you're scaling a productivity tool, launching a fintech, or growing a marketplace, the ASO levers are the same across categories: keywords, metadata, visuals, reviews. How we pull them differs by market.
Task managers, calendars, note-taking apps. Crowded category, decided by metadata and screenshots.
Trust-driven categories where ratings and review pace dominate Local Pack-style top results.
Buyer-seller apps where every region is its own ranking battle. We localize per market.
Subscription apps that need consistent install volume to feed paid funnel ROAS (return on ad spend).
Here's how a Crawl Compass engagement runs, week by week.
01 · Audit
We review your current listing, keyword rankings, visual assets, and competitor positioning in the App Store and Google Play.
Duration
Week 1
Focus
Listing health, competitive landscape.
Step 1 of 4
Choose the plan that matches where your app is today. Flat features per tier so you know exactly what you get.
Tailored engagement
For multi-market launches, gaming apps, or enterprise ASO. Built around your app, category, markets, and growth goals.
If yours isn't here, reach out. We're happy to walk through it.
ASO stands for App Store Optimization, the work of making your app easier to find and download in the App Store and Google Play. It's the app-store version of SEO: you tune the listing's keywords, metadata, and visuals so the store ranks you higher when people search. The goal is steady organic installs you don't pay for with ads.
An ASO service takes app store optimization off your plate, from keyword research and metadata to visuals and review strategy. Instead of learning two store algorithms yourself, you hand the work to a team that already knows how the App Store and Google Play rank apps. What you get back is measurable lift in ranking, visibility, and installs.
App stores run their own search algorithm, and ASO feeds it the signals it rewards. First is matching: the right keywords in your title and metadata get you shown for the searches that matter. Then comes proof: solid ratings, a steady install rate, and good retention tell the store your app is worth surfacing.
Same playbook, different storefront. SEO optimizes web pages so Google ranks them; ASO optimizes app listings so the App Store and Google Play rank them. Where SEO weighs links and page content, ASO weighs keywords plus app-only signals: ratings, reviews, and how many people install and keep your app.
A few signals do most of the work. Keyword relevance in your metadata decides whether you appear at all. After that, the store weighs how many people download you and how fast, your ratings and review count, how long users stay, and your app's technical health. ASO works every one of those you can influence.
Yes. A brand-new app is the ideal place to start, because you get to build the listing right before any bad habits set in. We focus on the foundations first: keyword targeting, clean metadata, and a compliant way to earn your first honest reviews from real users. That groundwork is what lets a fresh app pick up momentum quickly.
Our ASO pricing is a monthly retainer that starts at Rp 8mio for the Launch plan. Growth runs Rp 10mio, and Expansion is Rp 25mio for multi-market or highly competitive categories. If your app needs something outside those, we'll build a Custom plan around your goals.
Every plan covers both major stores: Apple's App Store and Google Play. We tailor the approach to each, since the two run different algorithms and metadata rules. So your app is optimized properly for each platform, not squeezed into one generic strategy.
The simplest way to see it: paid ads rent visibility, ASO earns it. Apple Search Ads can put you at the top of a search the moment you pay, but the installs stop the day the budget does. ASO builds ranking that stays and compounds. Most apps use both, ads for a fast push, ASO for the durable base underneath.
Reporting pulls straight from the source: Play Console and App Store Connect. Each report shows where your keyword rankings sit, how downloads and ratings are trending, and the other metrics that matter. Alongside the numbers, you get a plain-language read on what moved and what we'll test next.
Most apps don't fail because of a bad product. They fail because no one discovers them. Let's fix that.