App Store Optimization - Be found in every store

Get discovered in the App Store and Google Play. We tune your title, screenshots, and keywords to turn searchers into downloads.

Free consultation See pricing

App Store Optimization services for app teams worldwide.

Before

Task Pro

Generic title

3.4·180 reviews

Rating

3.4

Downloads

230

Age4+

Rank

#47

AfterEditor's Choice

Task Pro

Daily Planner & Habits

4.8·12K reviews

Rating

4.8

Downloads

1M+

Age4+

Rank

What Is ASO - App Store Optimization

ASO is the practice of optimizing app visibility and conversion within the App Store and Google Play. In other words, it's how you grow installs from search instead of paying for every download.

App stores increasingly use AI to recommend apps. Clear, accurate listing data and a solid review profile help those systems put your app in front of the right people.

Get an ASO quote

apps.apple.com

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Task Pro

Daily Planner & Habits

4.8·12K·In-App Purchases

Done

4.5·4.2K·Productivity·In-App Purchases

TaskMaster

4.2·1.1K·Productivity·In-App Purchases

Habitly

4.6·8.5K·Habit Tracker·In-App Purchases

Focus Flow

4.4·3.1K·Pomodoro Timer·In-App Purchases

Why ASO - Most apps lose on discovery, not quality.

They fail because the right users can't find them. ASO turns your app listing into a compounding acquisition channel. Every keyword fix, every new review, every visual improvement builds on the last.

Metadata relevance and profile reputation define your app's acquisition efficiency. The following data highlights the urgency of optimization in today's competitive landscape.

65%

of App Store downloads start with a search

Search is the primary discovery channel.

Apple (ads.apple.com)

app store

77%

of users read at least one review before downloading a free app

Reviews and ratings drive conversion.

Apptentive Consumer Survey

Top 3

results capture about half of all search downloads

Ranking position compounds visibility.

industry ASO benchmarks

Here's how we make ASO compound for your app.

What We Cover - Six Pillars of ASO

Everything your app needs to get discovered and convert, fully integrated.

Keyword & Market Research

Competitor keyword and listing gap analysis
Keyword research mapped to high-intent searches
Category and niche positioning

KeywordVolRankTrend

task manager12K#3

to do list8.5K#7

daily planner4.2K#2

habit tracker3.1K#11

Metadata Optimization

Title, subtitle, description, keyword field optimization
Developer name, category, tag selection
App URL and ID structuring

Title27 / 30

Task Pro: Daily Planner

Subtitle20 / 30

Smart todos & habits

Keywords

tasks,todo,planner,habit,daily,reminder,checklist,productivity

Optimized

Visual Asset Optimization

App icon review and A/B testing
Screenshot sequence and caption optimization
Preview video on eligible plans

Variant A

+12%CR

Variant B

-3%CR

Variant C

+5%CR

Variant A wins

Review and Rating Management

Compliant review prompts and response workflows
Rating trend monitoring
Sentiment analysis

"Game changer..."

"Love the UI..."

"Saved my workflow..."

"Could use dark mode..."

5★

78%

4★

14%

3★

2★

1★

+47 this month

Android Vitals & App Store Connect

Crash rate, ANR (app not responding) rate, and battery-usage monitoring
Improvement suggestions from Play Console and App Store Connect data
Ongoing tracking

0.3%

Crash

0.1%

ANR

Battery

Crashes / session-34%

Performance Tracking and Reporting

Keyword ranking by country and language
Download trend and conversion rate monitoring
Next-step recommendations

SGSingapore

#3↑

USUnited States

#1↑

GBUnited Kingdom

#4↓

DEGermany

#7↑

JPJapan

#2→

Next steps

UK fell from #2 to #4. Review competitor metadata changes.

Built For - Apps in every category

Whether you're scaling a productivity tool, launching a fintech, or growing a marketplace, the ASO levers are the same across categories: keywords, metadata, visuals, reviews. How we pull them differs by market.

Productivity & Tools

Task managers, calendars, note-taking apps. Crowded category, decided by metadata and screenshots.

Fintech & Banking

Trust-driven categories where ratings and review pace dominate Local Pack-style top results.

Marketplace & Commerce

Buyer-seller apps where every region is its own ranking battle. We localize per market.

Health, Fitness & Lifestyle

Subscription apps that need consistent install volume to feed paid funnel ROAS (return on ad spend).

Process - Our ASO process

Here's how a Crawl Compass engagement runs, week by week.

01 · Audit

App Listing & Competitor Review

We review your current listing, keyword rankings, visual assets, and competitor positioning in the App Store and Google Play.

Duration · Week 1Focus · Listing health, competitive landscape.

Step 1 of 4

Plans & Pricing - ASO Pricing

Choose the plan that matches where your app is today. Flat features per tier so you know exactly what you get.

Launch

Rp 8mio/ per month

For apps starting their ASO journey with foundational keyword and metadata work on a single store.

Build the foundation

What's included:

Single-store ASO audit and keyword baseline
iOS or Google Play keyword research and rank tracking
Metadata optimization for all fields
Screenshot and icon first-impression recommendations
Rating and review monitoring with response templates
Store listing compliance check
Regular ASO performance report

Growth

Rp 10mio/ per month

For apps ready to scale across both stores with creative review and A/B testing infrastructure.

Accelerate app growth

Everything in Launch, plus:

iOS and Google Play coverage
Keyword gap analysis across 10 competitors
Screenshot, icon, and app preview recommendations
Product Page Optimization and Google Play experiment setup
Store listing conversion-rate analysis
Review sentiment themes and issue summary

Expansion

Rp 25mio/ per month

For apps competing for top category positions across multiple markets with creative production and dedicated PM.

Lead your category

Everything in Growth, plus:

Multi-market keyword research across 3+ regions
Full localization for metadata and creative direction
Creative asset production for icons, screenshots, and app previews
20 competitor and category-leader benchmarking
Continuous A/B testing roadmap with quarterly creative refresh
Featuring-readiness and editorial nomination support

Tailored engagement

Custom · Custom pricing

For multi-market launches, gaming apps, or enterprise ASO. Built around your app, category, markets, and growth goals.

Build a custom plan

Frequently Asked Questions - Answers to the questions we hear most

If yours isn't here, reach out. We're happy to walk through it.

ASO stands for App Store Optimization, the work of making your app easier to find and download in the App Store and Google Play. It's the app-store version of SEO: you tune the listing's keywords, metadata, and visuals so the store ranks you higher when people search. The goal is steady organic installs you don't pay for with ads.

An ASO service takes app store optimization off your plate, from keyword research and metadata to visuals and review strategy. Instead of learning two store algorithms yourself, you hand the work to a team that already knows how the App Store and Google Play rank apps. What you get back is measurable lift in ranking, visibility, and installs.

App stores run their own search algorithm, and ASO feeds it the signals it rewards. First is matching: the right keywords in your title and metadata get you shown for the searches that matter. Then comes proof: solid ratings, a steady install rate, and good retention tell the store your app is worth surfacing.

Same playbook, different storefront. SEO optimizes web pages so Google ranks them; ASO optimizes app listings so the App Store and Google Play rank them. Where SEO weighs links and page content, ASO weighs keywords plus app-only signals: ratings, reviews, and how many people install and keep your app.

A few signals do most of the work. Keyword relevance in your metadata decides whether you appear at all. After that, the store weighs how many people download you and how fast, your ratings and review count, how long users stay, and your app's technical health. ASO works every one of those you can influence.

Yes. A brand-new app is the ideal place to start, because you get to build the listing right before any bad habits set in. We focus on the foundations first: keyword targeting, clean metadata, and a compliant way to earn your first honest reviews from real users. That groundwork is what lets a fresh app pick up momentum quickly.

Our ASO pricing is a monthly retainer that starts at Rp 8mio for the Launch plan. Growth runs Rp 10mio, and Expansion is Rp 25mio for multi-market or highly competitive categories. If your app needs something outside those, we'll build a Custom plan around your goals.

Every plan covers both major stores: Apple's App Store and Google Play. We tailor the approach to each, since the two run different algorithms and metadata rules. So your app is optimized properly for each platform, not squeezed into one generic strategy.

The simplest way to see it: paid ads rent visibility, ASO earns it. Apple Search Ads can put you at the top of a search the moment you pay, but the installs stop the day the budget does. ASO builds ranking that stays and compounds. Most apps use both, ads for a fast push, ASO for the durable base underneath.

Reporting pulls straight from the source: Play Console and App Store Connect. Each report shows where your keyword rankings sit, how downloads and ratings are trending, and the other metrics that matter. Alongside the numbers, you get a plain-language read on what moved and what we'll test next.

Ready to scale installs - Get the right users to find your app

Most apps don't fail because of a bad product. They fail because no one discovers them. Let's fix that.

Free consultation See pricing

App Store Optimization - Be found in every store

What Is ASO - App Store Optimization

Why ASO - Most apps lose on discovery, not quality.

What We Cover - Six Pillars of ASO

Keyword & Market Research

Metadata Optimization

Visual Asset Optimization

Review and Rating Management

Android Vitals & App Store Connect

Performance Tracking and Reporting

Built For - Apps in every category

Productivity & Tools

Fintech & Banking

Marketplace & Commerce

Health, Fitness & Lifestyle

Process - Our ASO process

App Listing & Competitor Review

Keyword & Market Mapping

Metadata & Visual Execution

Rankings & Reporting

Plans & Pricing - ASO Pricing

Launch

Growth

Expansion

Custom · Custom pricing

Frequently Asked Questions - Answers to the questions we hear most

What is ASO (App Store Optimization)?

What does an ASO service do?

How does ASO work?

What's the difference between ASO and SEO?

What factors affect an app's store ranking?

Can you help a new app with no reviews yet?

How much does ASO cost?

Which platforms do you support?

What's the difference between ASO and paid ads like Apple Search Ads?

How are ASO results reported?

Ready to scale installs - Get the right users to find your app

What Is ASO - App Store Optimization

Why ASO - Most apps lose on discovery, not quality.

What We Cover - Six Pillars of ASO

Keyword & Market Research

Metadata Optimization

Visual Asset Optimization

Review and Rating Management

Android Vitals & App Store Connect

Performance Tracking and Reporting

Built For - Apps in every category

Productivity & Tools

Fintech & Banking

Marketplace & Commerce

Health, Fitness & Lifestyle

Process - Our ASO process

App Listing & Competitor Review

Keyword & Market Mapping

Metadata & Visual Execution

Rankings & Reporting

Plans & Pricing - ASO Pricing

Launch

Growth

Expansion

Custom · Custom pricing

Frequently Asked Questions - Answers to the questions we hear most

What is ASO (App Store Optimization)?

What does an ASO service do?

How does ASO work?

What's the difference between ASO and SEO?

What factors affect an app's store ranking?

Can you help a new app with no reviews yet?

How much does ASO cost?

Which platforms do you support?

What's the difference between ASO and paid ads like Apple Search Ads?

How are ASO results reported?

Ready to scale installs - Get the right users to find your app